BR Vintage
As part of the brand re-launch, I created a pop-up shop in our NYC Flatiron store.
Worked with Buying and Marketing to align the online and in-store experience including Visual Merchandising & Styling.
Partnered with creative team and field to execute the launch, which was so successful we implemented an unplanned shop refresh after 5 days of selling.
Omni launch created over 1 Billion impressions in day 1, and succeeded in bringing in a new, younger customer to the brand.
Prep Curry x Banana Republic
Launched the designer’s capsule collection in our LA flagship store.
Worked with Prep, Merchandising, and Marketing to create the in-store experience including Visual Merchandising & Styling.
Partnered with creative team and field to execute the launch, leading to a complete sell-out within the week.
Store Concept Sprint
Tasked with completely reimagining the store environment and executing a new concept for the fleet (in one month’s time).
Hand picked the assortment based on the future vision of the brand as well as the store architecture and customer
Awarded a “gold banana” for achievement as well as green light to roll concept to all stores.
Banana Republic Pride
Offered limited edition branded tees, gift cards & socks. I worked alongside the creative team to create this beautiful capsule presentation for select stores.
The result was overwhelmingly positive and we will be expanding this concept for coming years.
Kevin Love
Worked with creative team to create multiple visual merchandising adaptations using different fixtures. Below is a snapshot of the content sent to the select stores receiving the collection.
